If you think beauty and hairdressing services are just another industry in Australia, you can’t be more wrong. This year, as the effect of the pandemic is coming down, the market size of the beauty and hairdressing service industry in Australia has reached 8.8bn (6.6bn in 2021). The beauty/hair and skincare industry is expected to grow at 4.5% this year. If you are interested in hairdressing or already have a beauty parlour, you better sign up for an online eyelash extension course in Australia. Why? Because eyelash extension is one of the most popular ones right now, almost every one of your customers would love to do that.
It is estimated that Australia has around 35,000 active businesses offer hairdressing and related services in the country. And still, there is an increasing demand for more parlours. Hence, joining an online eyelash extension course would be a great idea.
Well, it is a great idea to include the eyelash extension service in your parlour’s list of services, but to provide legitimate and proper service, you must learn the techniques and have the skills for it. And as said earlier, you need to join an online course, but that’s just not it. Joining is just a part of it.
To successfully add this service to your business, you must do the following things;
Get a certification from a trusted organisation.
To offer the eyelash extension service, you must get a certificate as an expert in hairdressing, including eyelash extension. You can contact the certificate by completing the course by participating in a programme conducted by the certifying authority. You will understand the natural and biological growth cycle of eyelashes and the steps and techniques to shape and style the eyelashes and eyebrows.
Build a good collection of eyelash stash
After you obtain the certifications, you need to invest in eyelashes and equipment such as tweezers, glue, gel remover, and several items before you advertise your new service.
You must buy all the branded and trustworthy items to increase your reputation and business image. People will search for eyelash extension services, and it would be great if they find that your business uses the best brands for the procedures. If you take the last five years into account (2017 to 2022), the hairdressing and beauty industry in Australia had an average growth of 2.3% every year. That means the demand is constantly increasing. That’s why it is necessary to be professional in everything, including investing in top tier equipment.
Practice the techniques on your people first
It is necessary to practice the newly learned skill on someone (you know) and in front of an expert. Then only you will realise your capabilities. The demand for an online eyelash extension course in Australia is increasing, and if you are late for joining, you may miss the admission. Hence, you must practice and learn the skill ASAP.
Online presence and Reviews
You will be posting on your business’s official social media handles about the new services and offers, but reviews are critical. Ensure that your clients/customers leave a good review on your Google business account.
These are the tips you must try to add the eyelash extensions service to your business. Word of mouth is crucial in business, but these techniques help you reach the goal.
